What is Schema Markup Generator?
Generate the JSON-LD structured data Google uses to build rich results — the expandable FAQs, star ratings, prices and breadcrumb paths you see in search listings. Fill in the fields and copy valid, correctly-nested markup straight into your page.
How to use Schema Markup Generator
- Pick the schema type that matches your page: FAQ, Article, Product, Local Business or Breadcrumbs.
- Fill in the fields — the JSON-LD updates live as you type.
- Copy the generated script tag.
- Paste it into the <head> of that page, then verify it with Google’s Rich Results Test.
Why use this tool?
Wins more search real estate
FAQ and Product schema can turn a plain blue link into a listing with expandable answers, prices or star ratings, which typically lifts click-through rate.
Correct nesting handled for you
Structured data is fussy about nested types like Offer, AggregateRating and PostalAddress. The generator produces valid shapes so Google does not reject it.
Five schema types covered
FAQ, Article, Product, LocalBusiness and BreadcrumbList cover the overwhelming majority of what an ordinary site needs.
Frequently asked questions
Where do I put the schema code?
Paste the whole script tag inside the <head> of the specific page it describes. JSON-LD does not need to sit near the visible content, which is why Google recommends it over microdata.
Will schema guarantee rich results?
No. Valid markup makes your page eligible, but Google decides case by case whether to show a rich result. Correct schema is necessary, not sufficient.
Can I add ratings my page does not actually show?
Do not. Marking up ratings, reviews or offers that are not genuinely visible on the page violates Google’s structured data policies and can trigger a manual penalty that removes rich results sitewide.
How do I check it works?
Use Google’s Rich Results Test — there is a button above that opens it. Paste your live URL or the code itself and it reports exactly what Google can parse.